AI Insights · Timothy · January 2026
Top 5 Android Personalization Apps in the US: Q4 2025 Performance
Explore the performance trends of the top 5 personalization apps on Android in the US during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the performance of the top personalization apps on the Android platform in the United States showcased interesting trends. Here, we break down the weekly downloads, revenue, and active user metrics for each app, based on data from Sensor Tower.
Easy Homescreen saw a dynamic quarter with weekly downloads peaking at approximately 425K in early December. Active users also showed significant growth, climbing from around 1.5M to over 2M by the end of December.
Themepack - App Icons, Widgets experienced fluctuations in weekly downloads, starting at 78K and falling to a low of 39K in early December, before rebounding to 60K by the end of the quarter. Revenue remained relatively stable throughout, ranging between $1.5K and $2.2K.
Easy Mail - Email Launcher showed a steady increase in weekly downloads, reaching 94K in early December. Revenue also saw a positive trend, peaking at $1.8K in the same period. Active users grew from approximately 125K to 210K during the quarter.
Big Keyboard: Easy Homescreen demonstrated growth in downloads, with a notable increase to 95K in early December. Active user numbers increased from around 100K to 91K by the end of the quarter.
Zedge™ Wallpapers & Ringtones maintained stable download numbers, peaking at 54K towards the end of December. Revenue remained strong, consistently around $50K to $64K weekly, while active users fluctuated, ending the quarter at approximately 740K.
For more detailed insights and data on these apps, visit Sensor Tower.
