Top 5 Personalization Apps on Android in Bulgaria, Q4 2025

In the fourth quarter of 2025, the personalization app market on Android in Bulgaria saw varying performances across the top five apps. Here's a closer look at their trends, based on data from Sensor Tower.

AI Photo Enhancer and Remover experienced a notable spike in weekly downloads early in the quarter, peaking at around 12K in mid-October. However, this number gradually declined to just under 1K by the end of December. Weekly active users followed a similar pattern, starting at 737 and reaching a high of 9.9K before settling around 6.3K.

FindMe Phone-Clap to Find had a significant surge in downloads, with a peak of approximately 19.3K in the week of October 13. This was followed by a sharp decline, ending at just 8 downloads in the final week of December. Similarly, active users started strong at 1.4K, peaked at 8.6K, and then decreased to 1.8K.

Zedge™ Wallpapers & Ringtones maintained a steady performance in terms of downloads, hovering around 2.2K to 2.8K throughout the quarter. Revenue saw a slight increase, peaking at $226 in mid-December. Active users fluctuated, with a peak of 41.4K in early December, eventually dropping to 23.2K by the end of the quarter.

ZipWall : Zipper Lock Screen had a sharp decline in downloads after an initial peak of 11K in early October, dwindling to single digits by the end of the quarter. Active users started at 6.3K, reached a high of 11.6K, and then gradually declined to 5K.

Themepack - App Icons, Widgets showed a consistent pattern in downloads, starting at 3.8K and gradually decreasing to 1K. Revenue was minimal, with a few spikes reaching $8. Active users remained relatively stable, averaging around 10K to 13K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.