AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on Android in the UK, Q4 2025
Explore the performance trends of the top personal finance apps in the UK on Android during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the personal finance apps on Android in the United Kingdom showcased varied performance metrics. Here's a closer look at the top five applications based on data from Sensor Tower.
Emma - Budget Planner Tracker from Emma Technologies LTD. saw its weekly revenue range from $1.6K to $3.1K, peaking in mid-November. The app's downloads fluctuated, reaching a high of 15.8K in mid-October, while active users ranged from 78.5K to 99.5K, with a notable peak in late November.
NatWest Rooster Money experienced stable download numbers, averaging around 4.6K weekly, with a slight increase to 5K in late December. Active users remained strong, consistently above 170K, peaking at 214.5K at the end of the year.
Splitwise maintained a steady revenue stream, ranging from $2K to $3.4K, with a peak in late December. The app's downloads saw a decline, starting at 5.1K and dropping below 3K, while active users showed fluctuations, ending the quarter with 171.2K.
Snoop Finance | Budget Tracker demonstrated consistent revenue, peaking at $6.8K in early November. Downloads varied between 2K and 5K, with active users peaking at 168K in late December.
Finally, Lowell showed modest download numbers, peaking at 1.4K in mid-November, without any revenue data available.
For more detailed insights and analysis, visit Sensor Tower's platform.
