AI Insights · Timothy · January 2026
Top 5 Lifestyle Apps on Android in South Africa: Q4 2025
Discover the performance trends of South Africa's top lifestyle apps on Android in Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the performance of the top lifestyle apps on the Android platform in South Africa showcased diverse trends, as reported by Sensor Tower.
MTN App ZA, developed by MTN South Africa, experienced a notable decline in weekly downloads. Starting from approximately 146.6K downloads at the beginning of the quarter, the numbers steadily decreased to around 28.3K by the end of December.
Pinterest maintained a relatively stable pattern in its weekly downloads, peaking mid-December with roughly 31K downloads. The app's weekly active users fluctuated around 850K, closing the quarter at approximately 852.5K.
Payflex displayed a dynamic trend in weekly downloads, hitting a high of about 28.7K in early December before dropping to around 10.2K by the end of the month. Meanwhile, the weekly active users showed a slight increase, ending the quarter with approximately 283.5K.
Color Widgets, Theme: iWidgets saw a significant rise in weekly downloads, climbing to about 23.1K in early December. The app's revenue also increased, peaking at $72 in mid-December. Weekly active users grew steadily, reaching roughly 42.6K by the end of the quarter.
Hollywood Athletics Club experienced a sharp increase in weekly downloads, starting from 1.2K in late October and rising to around 24.4K by the end of December.
For more detailed insights and data, visit Sensor Tower's platform.