AI Insights · Timothy · January 2026
Top 5 Lifestyle Apps on Android in New Zealand: Q4 2025 Performance
Explore the performance trends of the top lifestyle apps in New Zealand for Q4 2025, including download and active user metrics from Sensor Tower.
In the fourth quarter of 2025, the Z App showed a declining trend in weekly downloads, starting at around 8.2K and dropping to 2.2K by the end of December. However, its weekly active users increased from 71.2K to 80K over the same period.
The Gull app experienced a notable spike in downloads, peaking at 7.5K in late October before stabilizing around 3.9K by the end of the quarter.
Trade Me: Property, Jobs, Shop maintained a steady download rate throughout the quarter, with numbers fluctuating between 3.1K and 4K. The app's weekly active users peaked at 414.7K in mid-November before closing the year at 362.9K.
Rockgas saw a sharp decline in downloads from 6.4K in early October to just over 500 by the end of December.
Lastly, Cashpoints began the quarter with 9.4K downloads, tapering off to 665 by the close of the year.
These insights are based on data from Sensor Tower. For more in-depth analysis, visit their website.
