Top 5 Lifestyle Apps on Android in Kenya: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top lifestyle apps on the Android platform in Kenya showcased interesting trends, as observed from Sensor Tower data.

My Airtel from Airtel Africa experienced a significant increase in weekly downloads, starting from 26.5K and peaking at around 43K by mid-December. The app maintained a strong presence with weekly active users fluctuating between 1.2M and 1.5M, showing a steady increase towards the end of the year.

MySafaricom observed a consistent rise in downloads, beginning at 21K and reaching a high of approximately 27.5K by mid-December. Active users displayed a similar pattern, with numbers ranging from 2.7M to over 3M, reflecting the app's robust engagement.

Pinterest saw a moderate increase in downloads, growing from 16K to about 22K by mid-December. Active users remained steady, averaging around 460K to 490K, indicating consistent user engagement throughout the quarter.

Hugmi – Chat & Connect had an interesting trajectory, with downloads starting at just 58 and surging to over 24K in late October, before stabilizing around 7K towards the end of the quarter. Active users reflected this trend, starting from 5K and peaking at over 33K before settling around 25K.

Glovo: Food & Grocery Delivery had a varied download pattern, starting at 12.6K, dipping mid-quarter, and then rising again to 15K by late December. Active users showed a steady increase, moving from 270K to nearly 300K by the end of December.

These insights reflect the dynamic nature of app engagement and user preferences in Kenya. For more detailed analytics and insights, Sensor Tower offers comprehensive data on app performance across various regions and categories.