AI Insights · Timothy · January 2026
Top Hypercasual Games on Android in the UK, Q4 2025
Explore the performance of the top 5 hypercasual games on Android in the UK during Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the UK market saw significant activity in the hypercasual gaming category on the Android platform. Here, we delve into the performance of the top five games, using data provided by Sensor Tower.
Magic Sort! from Grand Games A.Ş. showed impressive trends with weekly revenue increasing steadily, peaking at around $27K by the end of December. Downloads saw a notable increase mid-quarter, reaching approximately 29K in early November, before settling at about 14K by the end of the year. Active users also experienced growth, rising from 21.5K to over 53K.
Drop Away: Color Puzzle by Rollic Games experienced a peak in weekly revenue at the end of October with $24.9K. However, downloads showed a declining trend from 11.9K in October to just over 2K in December. Active users decreased from 32.6K to 19.5K over the quarter.
Hole People, another title from Rollic Games, had a challenging quarter with a decline in weekly revenue from $22.6K to $12.9K. Downloads also dropped significantly from 8.1K to about 3.3K by the end of December.
Goods Puzzle: Sort Challenge™ by FALCON GAMES maintained a consistent performance. Revenue peaked at $14.3K in late October and remained steady towards the end of December. Downloads fluctuated, starting at 18.9K, peaking at 23K, and closing the year at 11.1K. Active users remained strong, peaking at over 93K in early November.
Finally, Coin Sort from Lion Studios Plus saw a decline in weekly revenue from $17.3K to $9K. Downloads fell from 14.4K to just over 2K, while active users dropped from 32.5K to 13.5K.
These insights provide a snapshot of the dynamic landscape in hypercasual gaming. For more detailed analysis and data, visit Sensor Tower's platform.