Top Health and Fitness Apps on Android in Bulgaria Q4 2025

In the fourth quarter of 2025, the health and fitness app landscape on Android in Bulgaria saw notable performances from several key players. According to data from Sensor Tower, these applications demonstrated varied trends in downloads, revenue, and active users.

Strava: Run, Bike, Hike showed a consistent revenue stream, peaking at approximately $636 in late September. Downloads showed a gradual decline over the quarter, starting at 366 and ending at 379 by the end of December. Active users fluctuated slightly but remained around 9K to 10K throughout the period.

MyFitnessPal: Calorie Counter experienced a revenue increase towards the end of December, reaching $501. Downloads remained relatively stable, with a slight increase to 366 at the quarter's end. Active user numbers saw a downward trend, moving from around 12.8K to 10.1K.

Flo Ovulation & Period Tracker observed a strong revenue performance, peaking at $454 in late November. Downloads decreased significantly over the quarter, while active users showed a slight recovery in December, reaching 15K.

Calz: Calorie Counter AI saw its highest revenue at $541 in mid-October. Downloads were robust early in the quarter, with a peak of 4.9K, but later settled at around 1.4K. Active users increased to 10.9K by the end of December.

Balanced Body had modest download numbers, but revenue peaked at $517 in the final week of December.

These insights from Sensor Tower highlight the dynamic nature of the health and fitness app market in Bulgaria, with each app exhibiting unique trends over the quarter. For more detailed insights, visit Sensor Tower's platform.