AI Insights · Timothy · January 2026
Top 5 Fashion Games on Android in the UK Q4 2025
Explore the performance of the top 5 fashion games on Android in the UK during Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the UK Android market saw significant activity in the fashion games category. Here's a closer look at the top five games, according to data from Sensor Tower.
YoYa Sparkle: Style Pop from YoYa World experienced a fluctuating trend in weekly revenue, peaking at around $154 in late October. Weekly downloads reached a high of 20.3K in the same period, while active users climbed to 16.6K before settling at 8.5K by the end of December.
Left or Right: Star Girl Style maintained a consistent download rate, starting at 12.4K and ending the quarter at 6.4K. Active users remained stable, averaging around 35K throughout the quarter.
Magic Fashion: Doll Dressup saw a modest increase in downloads, peaking at 9K in early November. Active users steadily increased, reaching over 40K by mid-December.
Hair Salon: Beauty Salon Game from Bravestars Games showed a gradual rise in revenue, topping at $122 in late October. Downloads fluctuated, with the highest at 9.1K in early November, while active users consistently surpassed 170K.
Finally, Fashion Queen: Dress Up Game by CASUAL AZUR GAMES saw a significant spike in downloads, reaching 10K in December. Active users followed a similar trend, culminating at 92K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
