Top 5 Fashion Games on Android in Europe, Q4 2025

In the fourth quarter of 2025, the top fashion games on the Android platform in Europe showcased diverse performance trends in terms of downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides insightful metrics on each app's journey through the quarter.

Fashion Queen: Dress Up Game experienced a peak in weekly downloads, reaching approximately 229K by the end of October. Revenue fluctuated throughout the quarter, with a peak of around $239 in late October and again in late December. Active user engagement steadily increased, starting at 1.06M and rising to 1.57M by the end of the quarter.

Skincare Time: Makeover ASMR saw a rise in weekly downloads, peaking at approximately 162K in the final week of December. Revenue trends displayed modest growth, with a noticeable increase to $96 by the end of the quarter. Active users fluctuated, closing the quarter at around 523K.

Magic Fashion: Doll Dressup had a varied quarter with downloads starting strong at around 115K, peaking at 190K in early October, and then declining towards the end of the quarter. Revenue peaked at $455 in late October, with a downward trend to $139 by year-end. Active users saw an upward trend, ending the quarter at 699K.

Hair Salon: Beauty Salon Game maintained consistent download numbers, peaking at 125K in mid-November. Revenue showed a peak of $581 in late October, and active users remained over 1M, closing the quarter at 1.05M.

Hair Tattoo: Barber Shop Game exhibited steady growth in downloads, reaching a high of 127K in the week leading up to Christmas. Although revenue was minimal, the app maintained a strong active user base, peaking at 777K by the end of December.

These insights from Sensor Tower highlight the dynamic landscape of fashion games on Android in Europe. For more detailed analytics and trends, visit Sensor Tower's platform.