Top 5 Fashion Games on Android in Brazil: Q4 2025 Performance

In the fourth quarter of 2025, the top five fashion games on the Android platform in Brazil exhibited varied performance trends in downloads, revenue, and active user metrics. Let's dive into the details:

• YoYa Sparkle: Style Pop from YoYa World showed a remarkable surge in weekly downloads, peaking at over 250K in late October before stabilizing to around 110K by the end of December. Revenue experienced fluctuations, with a high of approximately $139 in early November, while active users rose steadily to over 220K in early November before a gradual decline.

• Magic Fashion: Doll Dressup by XGame Global saw a consistent download rate, starting at 103K in early October and ending with a slight dip to 41K in late December. Revenue remained modest, peaking at $42 in late October. Active users peaked at 228K in late October, with a notable increase to 144K by the end of the quarter.

• Magic Princess: Dress Up Games from YoYo Dress Up Games experienced a decline in downloads, beginning at 143K and dropping to 10K by the end of December. Revenue was minimal, with a high of $29 in early October. Active users fluctuated, reaching a low of 35K mid-December before a slight recovery.

• Hair Salon: Beauty Salon Game by Bravestars Games maintained a steady download rate, starting at 80K in mid-October and tapering off to 37K by late December. Revenue peaked at $42 in mid-November. Active users remained robust, consistently exceeding 250K throughout most of the quarter.

• Fashion Queen: Dress Up Game from CASUAL AZUR GAMES experienced a steady increase in downloads, reaching 75K by late October and stabilizing around 55K by December. Revenue was minimal, with occasional peaks, while active users showed a downward trend, peaking at 265K in late November.

These insights, sourced from Sensor Tower, provide a glimpse into the dynamic performance of fashion games in Brazil. For more detailed data and analysis, visit Sensor Tower's platform.