AI Insights · Timothy · January 2026
Top Fashion Games on Android in the US: Q4 2025 Performance
Explore the performance trends of the top five fashion games on Android in the US during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the fashion game category on Android in the United States showcased intriguing trends. Let's delve into the performance of the top five games, with insights based on data from Sensor Tower.
Project Makeover by Magic Tavern, Inc. saw its weekly revenue fluctuate, peaking at around $293K in the last week of December. Weekly downloads hovered in the lower range but peaked at about 7.3K in late December, while active users decreased from approximately 174K to 171K over the quarter.
Glow Fashion Idol from CrazyLabs LTD experienced a steady increase in weekly revenue, reaching approximately $94K by the end of December. Downloads spiked to about 20.8K in the final week, and the number of active users rose from 53K to 51K throughout the quarter.
Covet Fashion: Dress Up Game by Crowdstar Inc showed varied weekly revenue, peaking at $53K in early November. Although there were no new downloads recorded, active users increased from 46K to 45K by the end of the quarter.
SuitU: Fashion Avatar Dress Up by Libii HK Limited had a peak revenue of $55K in mid-November. Weekly downloads climbed to around 6.7K by the end of December, with active users increasing from 19K to 34K over the quarter.
Merge Studio: Fashion Makeover from Paxie Games experienced a decline in weekly revenue, starting at $54K and dropping to $27K by December's end. Downloads peaked at about 15.8K initially but decreased to around 3.7K. Active users started at 69K, ending at 48K.
These insights provide a glimpse into the dynamic landscape of fashion games on Android in the US. For more detailed analytics, visit Sensor Tower.