AI Insights · Timothy · January 2026
Top 5 Fashion Games on Android in the UK: Q4 2025 Performance
Explore the performance trends of the leading fashion games on Android in the UK during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the fashion games category on Android in the UK showcased some intriguing trends. Here's a closer look at the top five games and their performance metrics, based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw a fluctuating weekly revenue, peaking at about $37.3K at the beginning of October. Downloads varied, reaching a high of around 2.3K in late September and December, while active users showed a decline from approximately 13.3K to 10.9K by the end of the quarter.
Glow Fashion Idol by CrazyLabs LTD experienced a rise in weekly revenue, culminating at around $8.2K in the final week of December. Downloads increased, hitting 2.7K at the end of the quarter, and active users rose to a peak of 23.7K in the same period.
SuitU: Fashion Avatar Dress Up from Libii HK Limited had a stable revenue trajectory, reaching $6K in early November. Downloads surged in December, peaking at 1.7K, while active users increased from 8.3K to 9.9K by the quarter's end.
Covet Fashion: Dress Up Game by Crowdstar Inc maintained a steady revenue, with a high of $6K in early November. Active users fluctuated, starting at 5.8K and ending slightly lower at 5.7K.
Merge Studio: Fashion Makeover from Paxie Games showed a consistent revenue pattern, peaking at $3.7K in early October. Downloads decreased significantly towards the end of the quarter, while active users dropped from 9.2K to 6.1K.
These insights reflect the dynamic nature of the fashion gaming sector in the UK. For more detailed data and trends, visit Sensor Tower.
