AI Insights · Timothy · January 2026
Top Educational Games on Android in New Zealand: Q4 2025
Explore the performance trends of the top 5 educational games on Android in New Zealand during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the educational games sector on Android in New Zealand saw varied performance among the top five apps, as reported by Sensor Tower.
Minecraft Education showed an upward trend in weekly downloads, starting at around 670 in early October and peaking at 894 in late October. However, towards the end of December, downloads decreased to 508. Weekly active users followed a similar pattern, rising to 2K by mid-October before declining to approximately 1.6K at the quarter's end.
Reading Eggs - Learn to Read experienced a peak in weekly revenue of about $2.9K in mid-November, with a steady decline to $1.5K by late December. Downloads started strong at 335 in late September, but saw a significant drop to 150 by the end of the quarter. Active users also decreased from over 2K to around 1.6K.
Lingokids - Play and Learn had a modest revenue peak at $425 in late November, with downloads initially climbing to 431 mid-October but dropping to 224 by late December. The app's active users increased steadily, ending the quarter at 670.
Buddy.ai: Kids Learning Games saw revenue fluctuations, peaking at $131 in mid-November, while downloads increased significantly from 163 in late September to 313 by the end of December. Active users mirrored this growth, rising to 452.
Keiki Learning games for Kids had a consistent revenue performance, peaking at $412 in late September and maintaining around $343 at the end of the quarter. Downloads varied, ending with a rise to 318, while active users increased to 325.
These insights from Sensor Tower highlight the dynamic landscape of educational games in New Zealand, with each app exhibiting unique trends in user engagement and revenue.