AI Insights · Timothy · January 2026
Top 5 Drawing & Coloring Apps on Android in New Zealand: Q4 2025
Explore the performance trends of the top 5 drawing and coloring apps on Android in New Zealand during Q4 2025, based on Sensor Tower data.
During the fourth quarter of 2025, the drawing and coloring app market on the Android platform in New Zealand showed varied performance trends.
Happy Color®: Color by Number from X-FLOW saw a significant climb in weekly revenue, peaking at approximately $77 in late December. Weekly downloads fluctuated, starting at 1.5K at the beginning of October and stabilizing around 1.6K by the end of December. Active users increased from 7.6K to over 9.3K during the same period.
Color Pop - Fun Coloring Games by MWM - AI Music and Creative Apps experienced a revenue surge, culminating in $416 weekly by the end of December. Downloads started strong at 1.3K but faced a decline to 474 by the end of the quarter. Meanwhile, active users saw a peak at 6.2K in early December before decreasing to 2.3K.
Color by Number：Coloring Games from Wildlife Studios observed modest revenue growth, reaching $86 in late December. Downloads decreased significantly from 2.5K at the start to just over 1K. However, active users rebounded from a low of 1.7K in November to 2.7K by the end of the quarter.
Color Oasis - Color by Number by Tap Color Studio showed a steady increase in revenue, reaching $84 in December. Downloads peaked early at 3.7K in mid-October but settled around 310. Active users peaked at 7.1K in October, stabilizing at around 3.7K by the quarter's end.
Phone Case DIY from CrazyLabs LTD had minimal revenue impact with occasional small peaks. Downloads remained relatively stable, with a slight increase to 520 by the end of December. Active users hovered around 5.5K to 6.8K throughout the quarter.
These insights, based on Sensor Tower's data, highlight the dynamic nature of the drawing and coloring app market in New Zealand. For more detailed analytics, visit Sensor Tower's platform.
