AI Insights · Timothy · January 2026
Top Delivered Meal Kits and Specialty Foods Apps in Bulgaria: Q4 2025
Explore the performance of leading meal kit and specialty food apps in Bulgaria during the fourth quarter of 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the Bulgarian market for delivered meal kits and specialty foods on the Android platform showcased varied performance across the top five applications. Here's a detailed look at each app's trends, based on data from Sensor Tower.
Vivino: Drink the Right Wine saw fluctuating weekly revenue, which started at around $20 and dropped to a low of $6 in mid-November, before peaking at $23 in early December. Weekly downloads showed a significant peak of 287 in mid-October, followed by a decline and another rise to 138 by the end of December. The app maintained a healthy active user base, peaking at 789 in late October, with some fluctuations, closing the quarter at 529.
HelloFresh: Meal Kit Delivery did not record any revenue during this period. The app's downloads had a noticeable peak of 86 in mid-October, followed by a steady decline, ending the quarter with 16. Active users were consistent, starting at 1.2K and reaching a high of 1.6K in early October, with a slight dip towards the end of the year.
Green Chef: Healthy Recipes experienced minimal activity in terms of downloads, with only minor peaks in early October. Active users remained stable throughout the quarter, maintaining a steady count of around 24.
Popara Online reported low download numbers, with minor increases in November but no sustained growth.
Healthy Food also saw minimal download activity, with occasional spikes, but no significant upward trend.
These insights reflect the diverse dynamics of the meal kit and specialty food app market in Bulgaria. For more detailed analysis, visit Sensor Tower.
