AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps on Android in Serbia: Q4 2025
Explore the performance trends of the top consumer finance apps on Android in Serbia during Q4 2025, featuring data insights from Sensor Tower.
In the fourth quarter of 2025, the top consumer finance applications on Android in Serbia showcased varied performance trends, as revealed by Sensor Tower data.
YNAB experienced fluctuations in weekly revenue, starting at around $141 and peaking at $164 in late October. Downloads remained relatively stable, with a slight increase from 9K to 18K, indicating steady interest among users.
Splitwise saw its weekly revenue rise from $69 to $109 by mid-December. However, downloads showed a decline, starting at 57K in early October and decreasing to 31K by mid-December, before a slight recovery to 52K at the end of the year.
Wallet: Budget Expense Tracker recorded a notable revenue increase, reaching a peak of $133 in late December. Despite this, downloads were relatively stable, fluctuating between 24K and 44K throughout the quarter.
Toss maintained a consistent revenue growth, ending the quarter at $74. However, download activity was minimal, with only 2K downloads recorded in early November.
Finary: Budget & Money Tracker showed a gradual increase in revenue, peaking at $60 in late December. Download data was not available for this period.
These insights provide a snapshot of the dynamic landscape of consumer finance apps in Serbia, with more detailed analytics available from Sensor Tower for those seeking deeper insights into app performance trends.