AI Insights · Timothy · January 2026
Top Beauty Retail Apps on Android in South Africa: Q4 2025
Explore the performance of South Africa's top beauty retail apps on Android in Q4 2025, highlighting trends in downloads and user engagement.
In the fourth quarter of 2025, South Africa's beauty retail app market on Android saw notable activity, with varying trends across the top applications. Here's a closer look at how each performed.
Standard Skin & Beauty experienced fluctuating download numbers, with a peak of approximately 1.2K downloads in late November. The app's downloads began at 900 and saw a decline towards the end of the quarter, reaching around 162.
Think Dirty from Think Dirty Inc. saw a moderate revenue stream, peaking at $60 in mid-October. The app's downloads varied, starting at 224 and peaking at 336 in mid-October, before declining to 128 by the end of December. Weekly active users hovered around 4.6K to 5.2K during the quarter.
VILLA FRAGRANCES showed a significant drop in downloads, starting at 337 and dropping to single digits by the end of the quarter.
For perfume co, downloads started at 83, with a brief peak at 159 in early October, then gradually decreased to 21 by the end of December.
FragranceX.com had a slow start with downloads, peaking at 69 in late October before settling around the mid-20s towards the end of the quarter.
These insights, sourced from Sensor Tower, provide a snapshot of the beauty retail landscape on Android in South Africa. For more detailed analytics and insights, visit Sensor Tower's platform.
