Top 5 Beauty Retail Apps on Android in Turkey: Q4 2025

In the fourth quarter of 2025, the top beauty retail applications on the Android platform in Turkey showed varied performance trends in terms of downloads and active users. Data from Sensor Tower provides a detailed look into these apps' performance.

Gratis - Kozmetik & Makyaj maintained strong weekly download numbers, peaking at around 63.2K in early November. The app also saw a rise in weekly active users, reaching approximately 1.24M by December 1.

Watsons: Kozmetik ve Alışveriş experienced fluctuations in downloads, with a notable peak of 57.6K in early November. Active users increased significantly, surpassing 600K in November before settling around 392K by the end of December.

Sephora - Make-up, Beauty saw a consistent increase in weekly downloads, with a peak of 16.2K in late November. The app's active users grew, reaching a high of 189K in the same period.

Rossmann showed a steady download trend, peaking at 8.3K in late October. Active users increased gradually, reaching over 76K during the same timeframe.

Kiko Milano: Makyaj & Kozmetik experienced a surge in downloads, with a high of 13.5K in late November. Active users rose steadily, peaking at around 69.4K in early December.

These insights highlight the dynamic nature of the beauty retail app market in Turkey, with varying trends in user engagement and downloads throughout the quarter. For more detailed analysis, visit Sensor Tower.