AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on Android in South America: Q4 2025
Explore the performance trends of top beauty retail apps in South America on Android during Q4 2025, focusing on downloads and active users.
In the fourth quarter of 2025, the top beauty retail applications on the Android platform in South America showed varied performance trends in downloads and active users. Here’s a breakdown of how these apps fared over the quarter, based on data from Sensor Tower.
Boticário: Perfumaria e Make experienced a fluctuating download pattern, starting at 171K weekly downloads at the end of September and decreasing to around 38K by the end of December. The active user base also saw a decline from approximately 5.3M to 2.6M over the same period.
Natura: Perfumes e Cosméticos showed an upward trend in weekly downloads, peaking at approximately 103K in early December before dropping to 32K by the end of the month. Active users increased from around 1.5M to a peak of 2.8M in late November, but fell to 1M by the end of December.
Época Cosméticos & Perfumaria saw a rise in downloads to about 66K in late November, followed by a decrease to 25K at the end of December. Active users peaked at 1.4M in late November, then declined to 680K by the close of the year.
Beleza na Web: Cosméticos maintained a consistent download rate, with a slight peak at 38K in early November. Active users increased from around 778K to 1.6M by late November, ending the year with 930K.
SEPHORA: Maquiagem e Perfumes experienced a moderate increase in downloads, reaching 29K in late November, before falling to 16K at the end of December. Active users peaked at 292K in late November, closing the quarter at 197K.
These insights provide a snapshot of the dynamic landscape of beauty retail apps in South America. For more detailed analytics and trends, visit Sensor Tower.
