AI Insights · Timothy · January 2026
Top Beauty Retail Apps on Android in Saudi Arabia: Q4 2025
Explore the performance trends of the top beauty retail apps on Android in Saudi Arabia during Q4 2025, based on data from Sensor Tower.
In the fourth quarter of 2025, the performance of top beauty retail apps on the Android platform in Saudi Arabia showcased interesting trends.
Sephora KSA: Beauty & Makeup saw a significant increase in weekly downloads, starting at 9.4K and peaking at 45.5K by the end of December. Meanwhile, their weekly active users rose from 31.7K to 49.1K.
Nice One | نايس ون had a fluctuating download pattern, beginning with 8K, reaching a high of 58.5K in late November, and then stabilizing around 6.4K by the end of the quarter. Active users varied, starting at 242K, dipping mid-quarter, and ending at 207K.
Deraah | درعه experienced an initial surge in downloads, peaking at 36.1K in late October, followed by a decline, ending the quarter at 4.3K.
For Golden Scent قولدن سنت, downloads remained relatively stable, with a slight peak of 4.2K in late November. Active users increased steadily from 48.1K to 40.6K by the end of the quarter.
دخــــون الإماراتية showed a gradual increase in downloads, starting at 2.4K and reaching 3.7K by the end of December.
These insights, based on data from Sensor Tower, reveal the dynamic nature of the beauty retail app market in Saudi Arabia. For more in-depth analysis, visit Sensor Tower's platform.
