Top 5 Beauty Retail Apps on Android in Russia: Q4 2025

In the fourth quarter of 2025, the performance of the top beauty retail applications on the Android platform in Russia showcased notable trends.

ЛЭТУАЛЬ: косметика, парфюмерия experienced significant growth in weekly downloads, starting at around 33K in early October and peaking at over 93K by the end of November. The app maintained a robust active user base, beginning at approximately 1.4M and reaching over 2.1M by late November.

Золотое Яблоко: онлайн-покупки saw consistent weekly downloads throughout the quarter, with a peak of over 58K in mid-December. Its active users remained strong, starting at about 2.1M and peaking at approximately 2.8M in late November.

РИВ ГОШ Парфюмерия и Косметика observed an increase in downloads towards the end of the quarter, reaching over 22K in the week before Christmas. The app's active user count also saw growth, peaking at nearly 243K in late December.

Подружка: магазин косметики maintained stable download numbers, with a peak of around 11K in early December. Active users fluctuated slightly, starting at about 115K and peaking at approximately 199K in mid-November.

Buy Siberian displayed a downward trend in downloads, starting at over 6K and declining to around 1.3K by the end of December. Despite this, the app managed to maintain a steady active user base, peaking at over 105K in late December.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of beauty retail applications in Russia. For more detailed analytics and trends, visit Sensor Tower's platform.