Top 5 Beauty Retail Apps on Android in Serbia, Q4 2025

In the fourth quarter of 2025, the beauty retail sector on the Android platform in Serbia showcased varied performance among the top five applications, according to data from Sensor Tower.

Mein dm, developed by dm-drogerie markt GmbH + Co. KG, experienced fluctuating weekly downloads, starting at about 6.5K and peaking at 7.2K in early October, before trending downward to approximately 4.9K by the end of December.

For Oriflame, published by Oriflame Cosmetics AG, weekly downloads remained relatively stable with slight variations. The app saw a peak of 131 downloads in late November, tapering off to 73 by the end of the year.

Astrid & Miyu from the United Kingdom started the quarter with modest download numbers, which increased later in the quarter. Downloads rose from 18 in October to a December high of 127.

Buy Siberian, from Siberian Wellness, recorded modest download figures throughout the quarter. A peak of 58 downloads occurred in early December, followed by a decline to 19 by the end of the month.

Lastly, Cosmetics by MPM doo saw consistent download numbers, with slight fluctuations. The app maintained a range of 19 to 36 downloads weekly, ending the quarter at 32.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic beauty retail app market in Serbia on the Android platform during the final quarter of 2025. For more detailed analytics and trends, visit Sensor Tower's platform.