AI Insights · Timothy · January 2026
Top Beauty Retail Apps on Android in Romania: Q4 2025
Explore the performance trends of the top beauty retail apps in Romania for Q4 2025, highlighting downloads and active user statistics from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail applications on the Android platform in Romania displayed varied performance trends. Here’s an overview based on data from Sensor Tower.
Mein dm saw a consistent weekly download rate, peaking at approximately 14K in mid-October. However, downloads declined towards the end of the quarter, reaching 7K in the last week of December. Weekly active users fluctuated but showed an upward trend, reaching over 526K in mid-December before a slight decrease to 449K by the end of the year.
Notino: perfumes and cosmetics experienced a peak in downloads towards the end of November with 9.1K. Active users peaked at 290K in early December but declined to 166K by the end of the month.
Douglas Parfumerie & Cosmetice had its highest download week in early December, reaching 6.3K. There was no data available for active users, but download trends suggest fluctuating engagement levels.
Sephora - Make-up, Beauty saw a spike in downloads in early November with 6.3K. Active users increased steadily, peaking at 71K in mid-November, and ending the year with 58K.
RITUALS - Cosmetics had an interesting start with a peak of 4K downloads in mid-October. Active users saw a peak of nearly 5.9K in the same period but gradually declined to 1.8K by year-end.
For more insights and detailed analytics, visit Sensor Tower's platform.
