Top 5 Beauty Retail Apps on Android in New Zealand: Q4 2025

In the fourth quarter of 2025, the top beauty retail applications on the Android platform in New Zealand showed varied performance in terms of downloads and active users. Here's a closer look at the trends for each app, based on data from Sensor Tower.

MECCA - Beauty Shopping experienced fluctuations in weekly downloads, starting at approximately 300 and peaking at 360 by mid-December. The app maintained a relatively stable number of weekly active users, ranging from about 5.1K to 5.6K throughout the quarter.

SEPHORA - Beauty Shopping saw an increase in downloads, peaking at around 379 in early November, with a dip to 145 in early December. Active users ranged from approximately 3.9K to 4.8K, with a slight peak towards the end of December.

For Lush Fresh Handmade Cosmetics, weekly downloads were initially low but saw a spike to 197 in mid-November. Active users followed a similar pattern, increasing to about 200 by the end of November.

Nykaa - Beauty Shopping App maintained low download numbers, with minor fluctuations between 11 and 37 throughout the quarter. Active users remained relatively steady, fluctuating between 227 and 309.

Finally, Wonder Beauties showed a consistent download pattern, with numbers remaining mostly stable, ranging from 13 to 21 downloads weekly.

These insights provide a glimpse into the competitive landscape of beauty retail apps in New Zealand. For more in-depth analyses, visit Sensor Tower.