Top 5 Beauty Retail Apps on Android in the Netherlands, Q4 2025

In the fourth quarter of 2025, the top beauty retail applications in the Netherlands on the Android platform demonstrated varied performance trends, according to data from Sensor Tower.

The Douglas – Parfüm & Kosmetik app saw a notable increase in weekly downloads, especially in late November, peaking at around 20.3K. Its weekly active users also rose significantly from 35.7K at the start of the quarter to a peak of 59.1K in early December.

On the other hand, Etos experienced a moderate rise in weekly downloads, reaching approximately 5.2K in mid-November. The app's active users climbed steadily, peaking at 48.7K towards the end of November before a slight dip to 40.5K by the end of December.

The RITUALS - Cosmetics app maintained a stable pattern in weekly downloads, with numbers around 3.5K early in the quarter. Active users showed a gradual increase, culminating at 35.6K by the end of December.

For Mein dm, the download trend was relatively stable, with a slight peak at 2.8K in late October. Active user numbers fluctuated, dropping to 17.8K in late November but recovering to 29.5K by the quarter's end.

Lastly, ICI PARIS XL – Beauty had a modest increase in weekly downloads, peaking at 2.5K in late November. Active users increased from 8K at the quarter's start to a peak of 11.3K in early December.

These insights highlight the dynamic nature of user engagement and app performance in the beauty retail sector. For more detailed information, visit Sensor Tower for additional data and analysis.