AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on Android in Nigeria Q4 2025
Explore the performance trends of the top beauty retail apps on Android in Nigeria during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the performance of the top beauty retail apps on Android in Nigeria showcased interesting trends. Here's an overview based on the data from Sensor Tower.
Think Dirty from Think Dirty Inc. maintained a consistent weekly revenue of approximately $1 throughout the quarter. Weekly downloads started at 488, peaking at 637 in early October, before gradually declining to 138 by the end of December. Meanwhile, weekly active users saw a slight reduction from over 11K at the beginning of the quarter to just under 10K towards the end.
Oriflame by Oriflame Cosmetics AG did not generate revenue in this period. Its weekly downloads began at 524 and showed a fluctuating pattern, ending at 288. Active user numbers remained steady, starting at 10K and ending the quarter at around the same level.
Purplle Online Beauty Shopping from Purplle.com also reported no revenue. Downloads began at 352 and dropped significantly to 18 by the end of December. Active users followed a similar declining trend, starting at 1.1K and finishing the quarter at 526.
MEDICUBE by APR_Corp. saw its downloads decrease from 116 to just 22 by the end of the quarter. Active users fluctuated slightly, starting at 166 and ending at 172.
Finally, XXL Nutrition experienced no revenue and a varying download pattern, starting at 58, peaking at 113, and then dropping to 0 by the end of December.
For more detailed insights and data, visit Sensor Tower.
