Top 5 Beauty Retail Apps on Android in Mexico: Q4 2025

The fourth quarter of 2025 saw dynamic shifts in the performance of top beauty retail apps on the Android platform in Mexico. Utilizing data from Sensor Tower, we provide insights into the weekly downloads and active user trends of these applications.

Sephora - Maquillaje SkinCare exhibited a fluctuating pattern in weekly downloads, beginning at approximately 9.4K downloads and experiencing a peak of around 18.6K in mid-November. The app's weekly active users consistently grew, reaching around 118K at the start of December before slightly declining towards the end of the quarter.

Natura Latam saw its weekly downloads peak at approximately 15.5K in early November, followed by a gradual decline to about 2.6K by the end of December. The active user base peaked at 65.4K in mid-November, with numbers falling to around 43K by the quarter's close.

Bath & Body Works México experienced a notable increase in weekly downloads, peaking at 7K in the first week of December. Weekly active users showed a positive trend, peaking at over 12K in early December, maintaining stability towards the end of the quarter.

Terramar Brands had a varied download trend, with a significant peak of around 2.6K in early November, followed by a decline to approximately 818 downloads at the end of December.

YoungMi showed a steady increase in weekly downloads, peaking at 1.5K in the last week of December, reflecting an upward momentum in user acquisition.

For more detailed insights and comprehensive data analysis, visit Sensor Tower.