AI Insights · Timothy · January 2026
Top Beauty Retail Apps on Android in the Middle East Q4 2025
Explore the performance trends of the top beauty retail apps on Android in the Middle East during Q4 2025, with data insights from Sensor Tower.
In the fourth quarter of 2025, the beauty retail sector on Android in the Middle East saw varied performance across top applications. According to Sensor Tower data, these apps exhibited notable trends in downloads and active users.
Sephora UAE: Beauty & Makeup showed a consistent increase in weekly downloads, peaking at around 35.3K in mid-November. Active users also rose steadily, reaching approximately 71.2K by the end of December.
In contrast, Sephora KSA: Beauty & Makeup experienced a significant spike in downloads, hitting 45.5K in the last week of December. Active user numbers fluctuated but ended the quarter on a higher note at 49K.
Nice One | نايس ون saw a peak in downloads with 60K in late November, while active users remained robust, consistently over 200K throughout the quarter.
Deraah | درعه had an early surge in downloads, achieving 36.7K by the end of October, although numbers tapered off towards the end of the year.
Lastly, Wonder Beauties maintained a modest download rate, peaking at 362 in early November.
For more detailed insights and analytics, visit Sensor Tower's platform to explore the data further.
