Top 5 Beauty Retail Apps on Android in Latin America - Q4 2025

In the fourth quarter of 2025, the beauty retail app sector on the Android platform in Latin America showcased varying trends in downloads and active users. Let's delve into the performance of the top five apps in this category.

Boticário: Perfumaria e Make from Grupo Boticário saw a notable fluctuation in weekly downloads, starting at around 171K in late September and experiencing a gradual decline to approximately 38K by the end of December. The app's weekly active users also showed a downward trend, dropping from over 5.3M to about 2.6M throughout the quarter.

Natura: Perfumes e Cosméticos maintained a relatively stable download rate, peaking at nearly 103K in early December. Active users increased from 1.5M to a peak of 2.8M in late November before settling back to about 1M by the quarter's end.

Época Cosméticos & Perfumaria demonstrated a consistent increase in downloads, reaching a high of 65.7K in late November. Active user numbers also climbed, peaking at over 1.4M during the same period, before a decline to approximately 680K.

Beleza na Web: Cosméticos experienced a steady download rate with a slight increase towards the end of the quarter, peaking at about 37.8K. The app's active users showed growth, reaching over 1.5M by late November.

Natura Latam had a more varied download performance, starting at 25K and decreasing to 8.5K by the end of December. Active users remained relatively stable, hovering around 400K throughout the quarter.

These insights, provided by Sensor Tower, highlight the dynamic landscape of beauty retail apps in Latin America. For more detailed analytics and insights, visit Sensor Tower's platform.