Top 5 Beauty Retail Apps on Android in Kenya, Q4 2025

In the fourth quarter of 2025, the performance of top beauty retail apps on Android in Kenya showed varied trends, according to data from Sensor Tower. Here's a closer look at how these apps performed during this period.

Think Dirty saw a steady climb in weekly downloads, beginning at 775 in late September and peaking at 1.2K towards the end of October. However, there was a noticeable decline in December, ending the year with just over 300 downloads. The app maintained a relatively stable number of weekly active users, with a slight dip from 16.4K to 13.9K over the quarter.

StyleKorean experienced fluctuations in downloads, starting at 85 and reaching a high of 216 by the end of December. Active users showed a gradual increase, from 823 in late September to 969 by the close of the quarter.

The download pattern for Nice One | نايس ون was inconsistent, with numbers ranging from 11 to 90 throughout the quarter. Active users increased from 85 to 124, despite some fluctuations.

Nykaa - Beauty Shopping App had a relatively stable download count, with slight variations between 21 and 53. Active user numbers improved slightly over the quarter, starting at 486 and ending at 527.

Finally, the MLH APP had modest download numbers, with a peak of 75 in early December. This app did not show active user data for the quarter.

For more detailed insights into these trends, visit Sensor Tower.