AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Italy on Android in Q4 2025
Discover the performance trends of leading beauty retail apps in Italy on Android during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the beauty retail app landscape in Italy on Android showed intriguing trends. Here’s a look at the performance of the top five apps:
Notino: perfumes and cosmetics witnessed a notable rise in weekly downloads, peaking at approximately 22.2K in late November. Active users also saw a significant increase, reaching 354.9K in the same period before declining to 213K by the end of December.
Sephora - Make-up, Beauty experienced a steady climb in downloads, with a peak of 12.6K in late November. The active user base fluctuated slightly, starting at 146.7K and concluding the quarter at 136.1K.
Douglas – Parfüm & Kosmetik maintained steady download numbers, peaking at 12.6K in early December. Active users grew from 71.2K to a high of 138.6K by late November before settling at 115.9K.
Mein dm saw a gradual increase in weekly downloads, reaching 8.1K by mid-December. Active users increased consistently, peaking at 218.9K during the same period.
Finally, Marionnaud had a varied download trend, peaking at 6.2K in late December.
These insights are based on data from Sensor Tower, where further detailed analysis is available.
