Top Beauty Retail Apps on Android in Hungary: Q4 2025

In the fourth quarter of 2025, the beauty retail app market in Hungary showed varied performance trends on the Android platform. This analysis, based on data from Sensor Tower, highlights the download and active user metrics for the top five beauty retail applications.

Mein dm started the quarter with weekly downloads around 7.6K, experiencing a dip mid-quarter, then climbing to 8.7K by mid-December. Weekly active users also showed a notable increase from 366.8K to 437.6K, peaking in early December.

Rossmann exhibited a strong surge in downloads, starting at 3.2K and reaching a high of 11.6K in early December. Active users increased significantly from 168.9K to 235.7K during the same period, before a decline towards the end of the quarter.

Notino: perfumes and cosmetics saw fluctuating download numbers, peaking at 10.2K in late November. Active users grew steadily, reaching over 115.9K by December 1st, though there was a slight drop by the quarter's end.

Douglas – Parfüm & Kosmetik had a varied download trend, with a peak at 6.4K in early December. Active users increased significantly in mid-November, reaching 9.5K, before stabilizing around 8.7K.

RITUALS - Cosmetics maintained modest download numbers, starting at 249 and peaking at 800 in early October. Active users mirrored this trend, peaking at 1.1K in mid-October before declining to 516 by the end of the quarter.

For further insights and detailed analytics, visit Sensor Tower's platform.