AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on Android in Greece - Q4 2025
Explore the performance of the top beauty retail apps in Greece during Q4 2025, highlighting trends in downloads and active users.
In the fourth quarter of 2025, the performance of beauty retail applications in Greece on the Android platform showcased varied trends in weekly downloads and active users. This analysis is based on data from Sensor Tower, offering insights into the top five apps in this category.
Notino: perfumes and cosmetics started the quarter with weekly downloads around 2.1K, experiencing fluctuations throughout the period. The peak occurred in the week of November 24, reaching 4.6K. Meanwhile, active users began at approximately 17.9K, with a gradual decline to 12.6K by the end of December.
Sephora - Make-up, Beauty saw its downloads peak at 1.9K during the week of November 24, after starting the quarter at 588. Weekly active users remained relatively stable, beginning at 21.6K and slightly decreasing to 19.4K by the quarter's close.
MAKEUP - Beauty without limits maintained a consistent download rate, reaching a high of 246 in mid-October. Active users showed a similar steadiness, starting at 3.3K and ending the quarter at 3.2K.
Mein dm experienced a peak in downloads of 243 at the beginning of the quarter, with a slight decrease as the quarter progressed. Active users showed minor fluctuations, starting at 3.4K and concluding at 3.1K.
KORRES had a modest download performance, with numbers peaking at 240 in the week of November 24. The app's active user data was not available for this period.
Overall, these applications demonstrated varied trends in downloads and user engagement, reflecting a dynamic market landscape in Greece. For more detailed insights and data, visit Sensor Tower's platform.