AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on Android in Ghana: Q4 2025
Explore the performance trends of the top beauty retail apps on Android in Ghana during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, several beauty retail applications on the Android platform in Ghana demonstrated varied performance trends. Here's a closer look at the top five apps, based on data from Sensor Tower.
FM Cosmetics - Beauty Shop from FrimpsMan showed fluctuating weekly downloads, starting at around 180 and ending the quarter at approximately 109. Despite some peaks, such as 187 downloads at the end of October, the overall trend was a gradual decline.
Think Dirty experienced a decrease in weekly downloads over the quarter, from about 101 to a low of 34. However, weekly active users remained relatively stable, beginning at 1.6K and ending at around 1.9K.
MEDICUBE saw a drop in weekly downloads from 159 to zero by the end of December. Active users also decreased slightly from 213 to 174 over the same period.
Purplle Online Beauty Shopping had downloads fluctuating, starting at 107 and dropping to 9 by the end of December. Active users peaked at 391 in mid-November but ended the quarter at 297.
Finally, Oriflame maintained relatively stable active user numbers, starting at 879 and rising to 960. Downloads varied, with a peak of 74 in late October but generally hovered around 40-50.
These insights provide a snapshot of the beauty retail app landscape in Ghana. For more detailed analysis, visit Sensor Tower for comprehensive data insights.
