AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on Android in Europe Q4 2025
Explore the performance trends of the top five beauty retail apps on Android in Europe during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, beauty retail apps on Android in Europe showed varied performance trends. According to Sensor Tower data, these apps experienced shifts in downloads and active users.
Mein dm from dm-drogerie markt GmbH + Co. KG saw its weekly downloads fluctuate, peaking at around 106.9K in mid-December. The app maintained a strong base of weekly active users, increasing from approximately 4.9M to a peak of 5.5M in mid-December.
Notino: perfumes and cosmetics recorded significant weekly download spikes, notably reaching 152.2K in late November. Its weekly active users also rose, peaking at about 1.7M towards the end of November.
Sephora - Make-up, Beauty experienced an upward trajectory in weekly downloads, hitting a high of 99.5K in late November. Active user numbers increased steadily, reaching around 1.1M by the end of December.
ЛЭТУАЛЬ: косметика, парфюмерия showed a notable increase in weekly downloads, peaking at 96.4K in late November. The app's active user base grew, culminating at approximately 2.1M during the same period.
Finally, Золотое Яблоко: онлайн-покупки had consistent weekly download numbers, with a peak of 62.7K in mid-December. Active users reached a high of nearly 3M in early December.
For more detailed insights and analytics, visit Sensor Tower's website.
