AI Insights · Timothy · January 2026
Top Beauty Retail Android Apps in Estonia Q4 2025
Explore the performance trends of the top beauty retail apps on Android in Estonia during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the beauty retail sector on Android in Estonia showcased varied performance across the top five applications, as reported by Sensor Tower.
Notino: perfumes and cosmetics experienced fluctuating download numbers throughout the quarter. Weekly downloads peaked at approximately 1.2K in late November, before declining to around 132 by the end of December.
MAKEUP - Beauty without limits maintained a more stable download trajectory, with a noticeable increase in early November reaching 176 downloads, before settling to about 60 downloads by the close of the year.
Douglas Eesti saw its highest download figures in early November at 192, but these numbers dipped significantly to zero by the end of December.
Золотое Яблоко: онлайн-покупки showed a gradual increase in downloads, peaking at 102 in late November and maintaining a steady level through December.
Finally, Dermosil mirrored some of these trends, with a peak of 95 downloads in late November, followed by a decline to 12 by the end of December.
These insights highlight the dynamic nature of app performance in Estonia's beauty retail sector, with each app showing unique trends in user engagement. For more detailed analytics and insights, visit Sensor Tower.
