Top Beauty Retail Apps on Android in Colombia Q4 2025

The fourth quarter of 2025 saw interesting trends in the performance of beauty retail apps on the Android platform in Colombia. Here's a closer look at the top five apps, based on data from Sensor Tower.

Natura Latam from Natura &Co began the quarter with over 3.5K weekly downloads, peaking mid-October at around 5.2K. However, by the end of December, this number had decreased to approximately 579. The app maintained a consistent number of weekly active users, starting at 41.8K and peaking at 48.5K in mid-October, before falling to 34.7K by the end of the quarter.

Almacén Sandra showed a steady download rate, starting at around 305 weekly downloads and experiencing a slight decline to 95 by late December. The app did not report active user data during this period.

HiBeauty had relatively stable weekly download numbers, beginning at 222 and slightly decreasing to 142 by the end of the quarter. Active user data was not available for this app.

The Mary Kay® Interactive Catalog experienced fluctuating downloads, with a peak of 323 in mid-October and ending the quarter with just 7 downloads. Active users showed a similar trend, starting at 277 and peaking at 499 in mid-November, before closing the quarter at 235.

Lastly, Oriflame began Q4 with 193 weekly downloads, which gradually decreased to 73 by the end of December. The app maintained a stable number of active users, starting at 4.2K and peaking at 4.3K in mid-October.

For more detailed insights and data, visit Sensor Tower's platform. These trends provide a snapshot of user engagement and app popularity in Colombia's beauty retail sector during this period.