Top Beauty Retail Apps on Android in Central America: Q4 2025

In the fourth quarter of 2025, the top beauty retail applications on the Android platform in Central America showcased varied performance trends, as highlighted by data from Sensor Tower.

Sephora - Maquillaje SkinCare experienced a fluctuating trend in weekly downloads, starting with approximately 9.4K at the end of September and peaking at around 18.6K in mid-November. Weekly active users saw a steady climb, reaching about 118K by early December, before slightly declining to 96.3K by the end of the quarter.

Natura Latam began the quarter with weekly downloads of approximately 8.4K, peaking at 15.5K in early November, and then gradually decreased to around 2.7K by the end of December. The app's weekly active users also showed a similar pattern, with numbers starting at around 53.9K, increasing to 65.4K in November, and then falling to about 43.1K by the quarter's close.

Bath & Body Works México saw its weekly downloads rise significantly from 859 at the start to a peak of 7K in early December, before settling at approximately 1.8K at year-end. The weekly active user count followed an upward trajectory, reaching its highest at around 12.2K in early December.

Terramar Brands had a consistent download pattern with numbers fluctuating between 819 and 2.6K throughout the quarter. Despite the variations, there was no data available for active user trends.

Lastly, YoungMi showed a gradual increase in weekly downloads, starting at 391 and reaching a high of approximately 1.5K by the end of December. Active user data was not provided.

For more detailed insights and data analysis, Sensor Tower offers comprehensive reports and analytics.