AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Belarus: Android Performance Q4 2025
Explore the performance trends of the top beauty retail apps on Android in Belarus during Q4 2025, focusing on downloads and active users.
In the fourth quarter of 2025, the top beauty retail applications on the Android platform in Belarus showcased varied performance trends. Our data is sourced from Sensor Tower, offering insights into weekly downloads and active users.
Золотое Яблоко: онлайн-покупки saw fluctuations in weekly downloads, beginning at 2.6K and peaking at 3.1K by the end of December. Active users started at 173.7K, with a slight dip mid-quarter, before ending at 139.7K.
The Мила: косметика, бытовая химия app experienced a gradual increase in downloads, reaching 3.3K in early December. Active users grew from 15.2K to a high of 25.7K, reflecting a strong user engagement throughout the quarter.
ETIB Parfum showed an increase in downloads, particularly in mid-December, where downloads surged to 5.7K. However, data on active users was not available.
The LETOILE: косметика, парфюмерия app had a steady rise in downloads, ending the quarter at 1.6K, indicating growing interest towards the end of the year.
Finally, ЛЭТУАЛЬ: косметика, парфюмерия maintained a consistent download rate, averaging around 400 downloads weekly, with active users slightly increasing from 1.1K to 1.3K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
