Top 5 Beauty Retail Apps on Android in Bulgaria, Q4 2025

In the fourth quarter of 2025, the top beauty retail applications on the Android platform in Bulgaria showcased varying performance trends. According to Sensor Tower data, these apps demonstrated distinct patterns in weekly downloads and active user engagement.

Mein dm experienced a notable increase in weekly downloads, rising from approximately 2.8K at the quarter's start to a peak of 5.2K in mid-December. The app's weekly active users also saw substantial growth, beginning at around 148.7K and reaching over 220.5K by late December.

Douglas.BG had a strong start with weekly downloads climbing from 998 to over 5.1K by mid-November. However, the downloads later decreased, ending the quarter at about 1.7K.

Notino: perfumes and cosmetics showed fluctuating download numbers, peaking at 4.3K in late November before declining towards the quarter's end. The app maintained a steady increase in active users, beginning the quarter at 55.6K and peaking at 63.7K.

MAKEUP - Beauty without limits had stable download figures, maintaining an average of 500 downloads weekly, with active users ranging between 5.2K and 6.5K throughout the quarter.

Oriflame experienced a gradual decline in downloads, starting at 291 and ending at 196. Active users remained relatively stable, starting at 5.8K and peaking at 6.3K mid-quarter.

For more detailed insights and analytics, visit Sensor Tower's platform.