AI Insights · Timothy · December 2025
Top 5 Beauty Retail Apps on Android in Belgium, Q4 2025
Explore the performance of the leading beauty retail apps in Belgium during Q4 2025, with data insights from Sensor Tower.
In the fourth quarter of 2025, Belgium's beauty retail app landscape on the Android platform showcased varied performance trends among the top five applications. According to Sensor Tower, these apps demonstrated distinct patterns in downloads and active user engagement.
ICI PARIS XL – Beauty saw a notable rise in weekly downloads, peaking at approximately 2.4K in late November. The app's active users increased significantly, starting from around 8.3K at the beginning of the quarter and reaching 16.8K by early December, before experiencing a decline.
Douglas – Parfüm & Kosmetik maintained a relatively stable download rate, with a slight peak at 2K downloads in late November. Its active user base fluctuated throughout the quarter, peaking at over 6.6K in late November.
RITUALS - Cosmetics exhibited an initial high in weekly downloads, reaching 2.2K in early October, followed by a decrease. Weekly active users saw a resurgence towards the end of the quarter, peaking at around 8K in early December.
Notino: perfumes and cosmetics experienced a significant spike in downloads, hitting over 3K in late November. Active users also grew, especially by the end of November where they surpassed 10K.
Haibu started the quarter with minimal downloads but saw an increase mid-quarter, reaching 990 downloads in early November. This app's trajectory indicates growing interest, although detailed active user data is not available.
For more detailed insights and trends, Sensor Tower provides extensive data and analysis on these applications.
