AI Insights · Timothy · January 2026
Top 5 Apparel Apps in South Africa on Android: Q4 2025
Explore the performance trends of the leading apparel apps on Android in South Africa during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top apparel applications on the Android platform in South Africa showed varied performance trends, as revealed by Sensor Tower's data.
SHEIN-Shopping Online maintained a strong presence with weekly downloads starting at 119K, peaking at 142K in early October, before declining to 26K by the end of December. The app's weekly active users began at 9.4M, with a peak of 9.8M at the end of October, followed by a gradual decrease to around 7.4M by the quarter's end.
MyRunway SA Fashion Shopping experienced a steady increase in downloads, rising from 14K to a peak of 18K in late November, before dropping to 4K at the end of December. Active users grew from 194K to a peak of 290K in late November and ended the quarter at 222K.
adidas: Shop Shoes & Clothing saw a consistent rise in downloads, starting at 10K and reaching a high of 20K in mid-December. Active users increased steadily from 85K to approximately 125K by the end of December.
Nike: Shoes, Apparel & Stories showed a gradual increase in downloads, beginning at 8K and peaking at 15K in late November. Active users fluctuated, starting at 65K, peaking at 96K in mid-December, and ending the quarter just above 91K.
Studio88 had a moderate download growth, starting at 2.5K, peaking at 10K in late November, and concluding the quarter at 3.9K.
This data provides a snapshot of the dynamic market for apparel apps in South Africa. For more detailed insights, visit Sensor Tower.
