AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Android in Tunisia: Q4 2025
Explore the performance trends of the top 5 apparel apps on Android in Tunisia during Q4 2025, highlighting downloads and active users.
During the fourth quarter of 2025, the top apparel applications on the Android platform in Tunisia exhibited varying trends in downloads and active user engagement, as reported by Sensor Tower.
SHEIN-Shopping Online saw a notable decline in weekly downloads, starting from approximately 11.9K in early October and dipping to around 5.6K by the end of December. Concurrently, the app’s weekly active users fluctuated, peaking at about 281K in late October before descending to 199K by the close of the quarter.
Lefties -Clothes & accessories experienced a significant spike in downloads, particularly in late November, where numbers surged to over 2.5K. Despite this, the app maintained a more modest active user base, with figures rising from 1.4K in September to a peak of 4.2K in late November before leveling out.
Zara observed a similar pattern with downloads peaking at over 3.1K in late November. The app’s active user count showed an upward trend, climbing from 4.1K at the start of the quarter to a high of 5.1K in early December.
BERSHKA: Fashion & trends maintained a steady download rate throughout the quarter, with a notable increase to 1.8K in late November. Active users experienced growth, peaking at 6.2K in mid-December, reflecting a strong user engagement.
Finally, PULL&BEAR: Fashion and Trends also saw downloads rise sharply to 1.6K in late November. Active users steadily increased from 2.5K in September to 3.2K in early December.
For a more detailed analysis of these trends and additional insights, visit Sensor Tower.