Top 5 Apparel Apps on Android in Sweden: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top 5 apparel apps on Android in Sweden showcased interesting trends. Data from Sensor Tower provides insights into weekly downloads and active user metrics for these popular applications.

SHEIN-Shopping Online experienced a consistent decline in weekly downloads, starting at around 3.9K and dropping to just under 2K by the end of December. Active users also followed a downward trend, decreasing from about 349K to 244K.

Zalando – online fashion store saw a peak in downloads mid-November, reaching over 3.1K, before returning to around 1.5K by the end of the quarter. Active user numbers increased significantly mid-quarter, climbing from 114K to a high of 180K before stabilizing around 121K.

H&M showed fluctuations in downloads, peaking at 2.4K in late November. Active users increased steadily, peaking at 84.8K at the beginning of December, before slightly declining to 76.5K.

Boozt saw a gradual increase in downloads, peaking at 1.6K in late November. Active users also rose steadily, reaching a high of 25.3K mid-December, before ending the quarter at 19K.

UNIQLO - LifeWear experienced a notable spike in downloads in late November, hitting 1.7K, while active users increased to 6.8K around the same time, before settling at approximately 5.7K.

For more detailed insights into these trends, visit Sensor Tower's platform.