AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Android in Portugal: Q4 2025 Performance
Explore the performance trends of leading apparel apps on Android in Portugal during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the apparel app landscape on Android in Portugal showcased diverse performance trends. Here’s a closer look at the top five applications:
SHEIN-Shopping Online saw its weekly downloads peaking at approximately 14K in early November, following a steady increase from 7.2K at the start of the quarter. Despite fluctuations, its active user base remained robust, peaking at around 1.3M in early December.
Zalando – online fashion store experienced a notable rise in downloads, particularly in late November, reaching about 11K. Its weekly active users consistently increased, culminating at 23.3K by the end of December.
Zara maintained a steady download rate, with a significant spike to 9.9K in late November. Active users saw a strong upward trend, closing the quarter at over 154K.
ABOUT YOU Online Fashion Shop experienced a gradual increase in downloads, peaking at 5K in late November. Active users rose impressively, reaching nearly 180K at the beginning of December.
Tiffosi showed a varied download pattern, with a peak of 5.6K in late November. Sensor Tower data reveals that Tiffosi's presence in the market is growing, though active user data wasn't available.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic trends in the Portuguese apparel app sector on Android. For more detailed analysis and further insights, visit Sensor Tower.
