AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Android in Oceania Q4 2025
Explore the performance trends of the top 5 apparel apps on Android in Oceania during Q4 2025, highlighting download and active user metrics.
In the fourth quarter of 2025, the performance of the top five apparel applications on the Android platform in Oceania showcased varying trends in weekly downloads and active users, as reported by Sensor Tower.
SHEIN-Shopping Online demonstrated a consistent performance with weekly downloads fluctuating between 18.3K and 26.9K, peaking in the last week of November. The app maintained a strong presence with weekly active users starting at approximately 1.33M and experiencing a decline towards the end of the quarter, closing at around 1.06M.
THE ICONIC – Fashion Shopping saw its weekly downloads peak at 8.6K in mid-October before stabilizing between 2.3K and 3.8K. Active users showed a gradual increase from 70.5K, reaching a high of 108.3K in early December, before settling at 93.3K by the end of the quarter.
adidas: Shop Shoes & Clothing experienced a rise in weekly downloads from 1.9K to a peak of 4.4K in mid-November. The app's active user base grew from 18.4K to a high of 23.5K in mid-November, before tapering off to 19.4K at the quarter's end.
Halara showed stable weekly download figures, averaging around 2.5K with a notable peak of 3.4K in late October. Active users saw a slight increase, beginning at 15K and closing the quarter at 17.1K, indicating a gradual growth.
JD Sports had modest download numbers, ranging from 1.6K to a peak of 2.7K in late November. The weekly active users fluctuated, starting at 4.9K and experiencing a peak of 5.8K in mid-November, before ending the quarter at 4.7K.
These insights, derived from Sensor Tower data, provide a clear view of the app trends in the apparel sector for Oceania, with further details available through Sensor Tower's comprehensive analytics.
