Top 5 Apparel Apps on Android in New Zealand: Q4 2025

In the fourth quarter of 2025, several apparel apps on the Android platform in New Zealand demonstrated intriguing trends in downloads and active user engagement. Here’s a closer look at the top performers:

SHEIN-Shopping Online from Roadget Business PTE. LTD. saw a fluctuating trend in weekly downloads, beginning with over 5.3K downloads and witnessing a decline towards the end of the quarter, closing at around 3.2K. Despite this variation, the app maintained a strong presence with weekly active users peaking at approximately 127K in October and ending the quarter with around 100K.

adidas: Shop Shoes & Clothing experienced a steady increase in weekly downloads, starting at about 682 and reaching a peak of 972 in mid-November. The number of weekly active users rose from 1.2K to about 1.6K over the quarter, reflecting a growing engagement.

Hallensteins showed a significant increase in weekly downloads mid-quarter, with numbers climbing from around 618 to over 1K. However, the app saw a sharp decrease in downloads towards the end of December.

THE ICONIC – Fashion Shopping reported an initial rise in weekly downloads, reaching a peak early in the quarter. Although there was a dip in November, the numbers recovered to around 676 by the end of December. Active user numbers followed a positive trend, increasing from 2.7K to roughly 3.7K.

Halara maintained relatively stable download figures throughout the quarter, with a slight dip in mid-December followed by a recovery. Weekly active users fluctuated slightly but ended with an increase from approximately 3.2K to 3.3K.

These insights, sourced from Sensor Tower, reveal the dynamic landscape of the apparel app market in New Zealand. For more detailed analytics and trends, explore further on Sensor Tower.