AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Android in Kenya: Q4 2025
Explore the performance of the top apparel apps in Kenya on Android during Q4 2025, highlighting download and active user trends.
In the fourth quarter of 2025, the top apparel applications on the Android platform in Kenya showcased varied performance trends in terms of downloads and active users.
SHEIN-Shopping Online experienced fluctuating weekly downloads, starting with 338 and peaking at 2.2K in late November. Active users showed a rise from 33.1K to a high of 40.5K in early December, before declining to 29.2K by the end of the quarter.
Zara maintained a steady increase in weekly downloads, starting at 139 and reaching 214 in early December. Active users remained stable, starting at 3.2K and closing the quarter at 3.6K.
Fashion Nova: Trendy Shopping saw gradual growth in downloads from 118 to 221 by the end of December. Active users increased modestly from 1.4K to 1.7K over the quarter.
AviatorUSA downloads were inconsistent, beginning at 138 and peaking at 238 in late October, then declining to 37 by the end of December.
AVIATOR showed a significant spike in downloads from 15 in mid-October to 312 in early December, followed by a drop to 20 by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in the apparel sector. For more detailed analytics, visit Sensor Tower's platform.
