AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Android in Italy: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on Android in Italy during Q4 2025, highlighting downloads and active user metrics from Sensor Tower data.
In the fourth quarter of 2025, the SHEIN-Shopping Online app demonstrated notable performance on the Android platform in Italy. Weekly downloads peaked at approximately 51K in early November, although they declined towards the end of December, finishing around 23K. Active users began at 5.9M, experiencing a gradual decline to 4.1M by the quarter's end.
The Zalando – online fashion store app saw a moderate increase in downloads, starting at 17.9K and reaching a high of 31K in late November. Active users followed a similar upward trend, climbing from 1.9M to a peak of 2.8M before settling at 1.9M.
In contrast, Sinsay - moda i zakupy online experienced a decline in downloads from 29.2K to just over 6K. Active users initially rose to 171K in late November but decreased to 119K by December.
The Takko Friends app started the quarter with 30K downloads, dropping to 4.7K by the end. Active users showed fluctuations, peaking at 45K in late November, then declining to 30K.
Lastly, Privé by Zalando saw its downloads increase from 9.7K to a high of 16.8K in November. Active users peaked at 580K mid-quarter before decreasing to 372K.
These insights are based on Sensor Tower data, offering a snapshot of the competitive landscape in the Italian apparel app market. For more detailed insights, visit Sensor Tower's website.
